What am I sensing in the world that gives rise to this idea?

The world is in need of inspiration and engagement for change. Throughout all layers of society I sense increasing complexity, anxiety, fear and surrender. Today’s global challenges are pressing and bold. Something needs to change, but how?

What does the world need this enterprise to be?

The world needs social entrepreneurs; people that undertake with boldness and readiness; with adventurous spirit and ingenuity. The world needs enterprises with a new focus. Financial profit can no longer be our main objective or aim.

pietradelmundo aims for social profit.

en⋅ter⋅prise

• a project undertaken or to be undertaken, esp. one that is important or difficult or that requires boldness or energy.
• plan for such a project.
• participation or engagement in such projects.
• boldness or readiness in undertaking; adventurous spirit; ingenuity.
• a company organized for commercial purposes; business firm.

Origin:
1400–50; late ME < MF, n. use of fem. of entrepris (ptp. of entreprendre to undertake) < L inter- inter- + prēnsus grasped, seized, contr. of prehēnsus, equiv. to pre- pre- + hend- take hold of + -tus ptp. suffix

Tomorrow: What makes it social?!